University Lecturer at the Department of Business, University of Eastern Finland; corporate communications professional and consultant.PhD in 2007 in Organisational Communication and PR from the University of Jyväskylä, Finland, Career of 20 years as PR practitioner in universities and other public organisations, Current interests include pedagogic development and research into professional virtual communities.Specialties:Theory and practice of organisational communication and PR; crisis communication, change communication and change management, media relations, social media and virtual communities